What this role means to us:

As a Digital Performance Marketing Specialist for Loyalty, you are at the forefront of creating unforgettable experiences for Air New Zealand’s valued Airpoints members. Reporting to the Digital Performance Marketing Chapter Lead and working closely with key teams including the Performance Marketing Chapters, Market Development Chapters, Loyalty Tribe, and the wider Brand & Marketing area, you’ll collaborate to deliver best-in-class marketing outcomes.

With 3-4+ years of experience in digital performance marketing or a related field, you’ll bring your expertise in planning, ideation, and execution to elevate Airpoints as a world-class loyalty programme. Your focus will extend to the Airpoints Store, where you will drive acquisition, engagement, and revenue growth by helping members earn and spend Airpoints Dollars on premium products they love.

As part of a high-performing and collaborative team, your role is more than campaigns—it’s about crafting data-driven strategies and meaningful digital experiences that resonate with our members. You’ll embrace challenges, leverage insights, and work seamlessly across teams to deliver innovative, measurable results that reflect Air New Zealand’s reputation for excellence.

Key outputs for the role:

• Lead the development of the overall digital performance marketing strategy for the Airpoints Store
• Responsible for leading, supporting and executing ongoing programme and partner promotional campaigns to drive member engagement (earning and spending Airpoints Dollars) through various online retail channels (particular focus on email, web, Air NZ mobile app etc) 
• Implement valuable personalisation to drive incremental revenue and improve the customer experience 
• Identify, develop and manage improvements to campaigns through controlled experimentation – targeting, design, testing, measurement & effectiveness
• Measure and report on key activity (with the support of Digital Performance Marketing Analysts) and track OKRs (revenue and channel health)
• Build close and effective relationships with all key stakeholders ensuring they are always informed about campaign progress
• Deliver timely, error-free outputs (i.e. HTML and CMS builds) by following established quality check processes across all areas of campaign delivery 
• Be a SME for email marketing, CRO and online experiences

Essential skills and experience for the role:

• A university degree, preferably in marketing discipline (or similar)
• 3+ years’ experience in Direct Marketing / Performance Marketing / Marketing Automation. Within the loyalty and/or e-commerce industry is desirable, but not critical
• You will be customer centric along with an in-depth understanding of and passion for data driven communications and digital performance marketing
• Demonstrated experience managing diverse and complex campaigns with a strong focus on utilising email as a channel
• Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail
• Solid knowledge of marketing, online retail technology and retailing techniques (email deployment platforms, personalisation / testing tools, content management tools etc)
• Demonstrated commercial acumen and understanding of key levers to optimise online success
• Strong interpersonal and team player skills with an ability to confidently communicate at all levels of an organisation both internally and externally
• Ability to problem solve and be process driven
• Excellent written and verbal communication skills
• Proficiency working within pre-existing HTML templates, as well as sufficient CMS skills.